{"id":3304,"date":"2026-03-29T14:30:00","date_gmt":"2026-03-29T14:30:00","guid":{"rendered":"https:\/\/tokpee.co\/blog\/?p=3304"},"modified":"2026-03-17T02:54:45","modified_gmt":"2026-03-17T02:54:45","slug":"cara-promosi-makanan-online","status":"publish","type":"post","link":"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/","title":{"rendered":"Cara Promosi Makanan Online yang Efektif dan Lengkap (2026)"},"content":{"rendered":"\n<p>Pasar makanan dan minuman digital di Indonesia terus tumbuh karena perubahan perilaku konsumen yang semakin terbiasa memesan makanan secara online. Banyak pembeli lebih suka mencari menu lewat Instagram, TikTok, atau marketplace sebelum memutuskan membeli. Hal ini membuat promosi digital menjadi <a href=\"https:\/\/tokpee.co\/blog\/bisnis-pemula-untuk-anak-muda\/\">bagian penting dalam strategi<\/a> bisnis kuliner modern.<\/p>\n\n\n\n<p>Hari ini, kamu akan mempelajari cara mempromosikan makanan secara online melalui beberapa channel utama seperti WhatsApp, Instagram, TikTok, marketplace, hingga kolaborasi dengan influencer. Semua langkahnya dibuat praktis agar bisa langsung diterapkan oleh penjual makanan rumahan maupun brand kuliner yang baru mulai.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Persiapan_Sebelum_Promosi_2_Hal_Wajib\" >Persiapan Sebelum Promosi:&nbsp; 2 Hal Wajib<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Kemasan_produk_yang_instagramable\" >Kemasan produk yang instagramable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Foto_produk_berkualitas_tanpa_studio_mahal\" >Foto produk berkualitas tanpa studio mahal<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Cara_Promosi_Makanan_di_WhatsApp\" >Cara Promosi Makanan di WhatsApp<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Cara_membuat_katalog_WhatsApp_yang_menarik\" >Cara membuat katalog WhatsApp yang menarik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Strategi_broadcast_tanpa_dianggap_spam\" >Strategi broadcast tanpa dianggap spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#WA_Status_live_cooking\" >WA Status live cooking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Template_follow-up_pelanggan\" >Template follow-up pelanggan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Cara_Promosi_Makanan_di_Instagram_dan_TikTok\" >Cara Promosi Makanan di Instagram dan TikTok<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Instagram_konten_Reels_yang_menarik\" >Instagram: konten Reels yang menarik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#TikTok_konten_food_video\" >TikTok: konten food video<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Cara_Promosi_Makanan_di_Marketplace_Shopee_dan_Tokopedia\" >Cara Promosi Makanan di Marketplace Shopee dan Tokopedia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Manfaatkan_flash_sale_dan_voucher\" >Manfaatkan flash sale dan voucher<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Riset_kompetitor_sebelum_menentukan_harga\" >Riset kompetitor sebelum menentukan harga<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Kerja_Sama_dengan_Influencer_dan_Food_Reviewer\" >Kerja Sama dengan Influencer dan Food Reviewer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Cara_mencari_micro_influencer_kuliner\" >Cara mencari micro influencer kuliner<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Tips_memberikan_brief_influencer\" >Tips memberikan brief influencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Cara_menilai_hasil_kolaborasi_influencer\" >Cara menilai hasil kolaborasi influencer<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Cara_Bergabung_dengan_GoFood_GrabFood_dan_ShopeeFood\" >Cara Bergabung dengan GoFood, GrabFood, dan ShopeeFood<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Cara_daftar_GoFood\" >Cara daftar GoFood<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Cara_daftar_GrabFood\" >Cara daftar GrabFood<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Cara_daftar_ShopeeFood\" >Cara daftar ShopeeFood<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Tips_optimasi_menu_di_aplikasi_delivery\" >Tips optimasi menu di aplikasi delivery<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/tokpee.co\/blog\/cara-promosi-makanan-online\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Persiapan_Sebelum_Promosi_2_Hal_Wajib\"><\/span><strong>Persiapan Sebelum Promosi:&nbsp; 2 Hal Wajib<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sebelum menjalankan promosi, ada dua hal penting yang harus disiapkan terlebih dahulu. Tanpa persiapan ini, promosi yang dilakukan sering tidak maksimal karena produk tidak terlihat menarik bagi calon pembeli.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kemasan_produk_yang_instagramable\"><\/span>Kemasan produk yang instagramable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kemasan adalah hal pertama yang dilihat konsumen sebelum mencicipi makanan. Dalam bisnis makanan online, kemasan juga berfungsi sebagai alat branding.<\/p>\n\n\n\n<p>Beberapa tips kemasan makanan yang menarik:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gunakan box atau bowl dengan desain bersih<\/li>\n\n\n\n<li>tambahkan logo atau stiker brand<\/li>\n\n\n\n<li>gunakan warna yang konsisten dengan identitas brand<\/li>\n\n\n\n<li>pastikan kemasan aman untuk pengiriman<\/li>\n<\/ul>\n\n\n\n<p>Kemasan yang menarik akan meningkatkan kepercayaan pembeli dan membuat produk lebih mudah dibagikan di media sosial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Foto_produk_berkualitas_tanpa_studio_mahal\"><\/span>Foto produk berkualitas tanpa studio mahal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Foto makanan tidak harus diambil dengan kamera profesional. Dengan teknik sederhana, kamu bisa membuat foto produk yang terlihat menarik.<\/p>\n\n\n\n<p>Tips foto makanan sederhana:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gunakan cahaya alami dari jendela<\/li>\n\n\n\n<li>ambil foto dari sudut 45 derajat<\/li>\n\n\n\n<li>gunakan background kayu atau kain putih<\/li>\n\n\n\n<li>tambahkan properti seperti sendok atau daun garnish<\/li>\n<\/ul>\n\n\n\n<p>Foto yang menarik bisa meningkatkan kemungkinan produk diklik dan dibeli oleh calon pelanggan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Promosi_Makanan_di_WhatsApp\"><\/span><strong>Cara Promosi Makanan di WhatsApp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-6.jpeg\" alt=\"\" class=\"wp-image-6546\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-6.jpeg 640w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-6-300x200.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-6-512x342.jpeg 512w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>WhatsApp adalah salah satu channel promosi yang paling efektif untuk bisnis makanan rumahan karena banyak pelanggan yang lebih nyaman memesan lewat chat langsung.<\/p>\n\n\n\n<p>Langkah pertama adalah menggunakan WhatsApp Business, bukan WhatsApp biasa dengan mengikuti beberapa langkah berikut:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>download aplikasi WhatsApp Business<\/li>\n\n\n\n<li>isi profil bisnis (nama usaha, alamat, jam operasional)<\/li>\n\n\n\n<li>tambahkan foto profil berupa logo atau foto produk<\/li>\n\n\n\n<li>buat pesan otomatis untuk menyambut pelanggan<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_membuat_katalog_WhatsApp_yang_menarik\"><\/span>Cara membuat katalog WhatsApp yang menarik<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WhatsApp Business menyediakan fitur katalog produk. Cara membuat katalog:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>buka menu katalog<\/li>\n\n\n\n<li>tambahkan foto produk<\/li>\n\n\n\n<li>tulis deskripsi singkat<\/li>\n\n\n\n<li>cantumkan harga dan informasi pemesanan<\/li>\n<\/ul>\n\n\n\n<p>Dengan katalog ini, pelanggan bisa langsung melihat menu tanpa harus bertanya satu per satu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategi_broadcast_tanpa_dianggap_spam\"><\/span>Strategi broadcast tanpa dianggap spam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Broadcast bisa menjadi alat promosi yang kuat jika digunakan dengan benar. Tips broadcast yang efektif:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kirim hanya ke pelanggan yang pernah membeli<\/li>\n\n\n\n<li>jangan terlalu sering mengirim pesan<\/li>\n\n\n\n<li>sertakan foto makanan yang menarik<\/li>\n\n\n\n<li>gunakan bahasa yang ramah<\/li>\n<\/ul>\n\n\n\n<p>Broadcast yang terlalu sering justru bisa membuat pelanggan merasa terganggu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WA_Status_live_cooking\"><\/span>WA Status live cooking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WhatsApp Status sering dianggap sepele padahal sangat efektif untuk promosi makanan.<\/p>\n\n\n\n<p>Beberapa ide konten status:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>video proses memasak<\/li>\n\n\n\n<li>menu baru hari ini<\/li>\n\n\n\n<li>testimoni pelanggan<\/li>\n\n\n\n<li>promo terbatas<\/li>\n<\/ul>\n\n\n\n<p>Konten seperti ini membantu membangun kepercayaan pelanggan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Template_follow-up_pelanggan\"><\/span>Template follow-up pelanggan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Setelah pelanggan bertanya, penting untuk melakukan follow-up. Contoh pendekatan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>menanyakan apakah pelanggan masih tertarik<\/li>\n\n\n\n<li>menawarkan promo khusus<\/li>\n\n\n\n<li>memberikan rekomendasi menu<\/li>\n<\/ul>\n\n\n\n<p>Follow-up yang ramah bisa meningkatkan pembelian.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Promosi_Makanan_di_Instagram_dan_TikTok\"><\/span><strong>Cara Promosi Makanan di Instagram dan TikTok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-5.jpeg\" alt=\"\" class=\"wp-image-6545\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-5.jpeg 640w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-5-300x200.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-5-512x342.jpeg 512w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Media sosial seperti Instagram dan TikTok sangat efektif untuk promosi makanan karena konten visual makanan sangat menarik bagi pengguna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_konten_Reels_yang_menarik\"><\/span>Instagram: konten Reels yang menarik<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jenis konten yang sering viral di Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>video plating makanan<\/li>\n\n\n\n<li>proses memasak cepat<\/li>\n\n\n\n<li>before-after makanan<\/li>\n\n\n\n<li>review pelanggan<\/li>\n<\/ul>\n\n\n\n<p>Gunakan format video pendek karena algoritma Instagram lebih menyukai konten Reels.<\/p>\n\n\n\n<p>Tips tambahan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>posting secara konsisten<\/li>\n\n\n\n<li>gunakan hashtag kuliner<\/li>\n\n\n\n<li>posting pada jam makan siang atau malam<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TikTok_konten_food_video\"><\/span>TikTok: konten food video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TikTok memiliki algoritma yang kuat untuk konten makanan. Beberapa format video yang sering viral:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>proses memasak dari awal<\/li>\n\n\n\n<li>reaksi pelanggan pertama<\/li>\n\n\n\n<li>behind the scenes dapur<\/li>\n\n\n\n<li>menu baru hari ini<\/li>\n<\/ul>\n\n\n\n<p>Video seperti ini membuat penonton merasa lebih dekat dengan brand makanan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Promosi_Makanan_di_Marketplace_Shopee_dan_Tokopedia\"><\/span><strong>Cara Promosi Makanan di Marketplace Shopee dan Tokopedia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-4.png\" alt=\"Cara Promosi Makanan di Marketplace\" class=\"wp-image-6550\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-4.png 1000w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-4-300x200.png 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-4-768x512.png 768w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-4-512x342.png 512w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-4-920x614.png 920w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Marketplace juga menjadi channel penting dalam promosi makanan online. Cara optimasi listing produk makanan di Shopee dapat dilakukan dengan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gunakan judul yang jelas<\/li>\n\n\n\n<li>sertakan kata kunci makanan<\/li>\n\n\n\n<li>gunakan foto produk yang menarik<\/li>\n\n\n\n<li>tulis deskripsi produk lengkap<\/li>\n<\/ul>\n\n\n\n<p>Contoh judul produk: <strong>Rice Bowl Ayam Teriyaki Homemade \u2014 Fresh Cooked. <\/strong>Judul seperti ini membantu produk muncul di pencarian marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manfaatkan_flash_sale_dan_voucher\"><\/span>Manfaatkan flash sale dan voucher<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketplace menyediakan fitur promosi yang sangat membantu. Contoh fitur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>flash sale<\/li>\n\n\n\n<li>voucher toko<\/li>\n\n\n\n<li>gratis ongkir<\/li>\n\n\n\n<li>diskon produk<\/li>\n<\/ul>\n\n\n\n<p>Promo seperti ini sering meningkatkan penjualan secara signifikan.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riset_kompetitor_sebelum_menentukan_harga\"><\/span>Riset kompetitor sebelum menentukan harga<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Sebelum menentukan harga promo, gunakan Tokpee untuk melihat produk makanan serupa yang sedang laris dan harga jual kompetitor di marketplace. Dengan data ini, kamu bisa menentukan harga yang lebih kompetitif <a href=\"https:\/\/tokpee.co\/blog\/jualan-apa-yang-laku-di-kampung\/\">tanpa mengorbankan keuntungan.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kerja_Sama_dengan_Influencer_dan_Food_Reviewer\"><\/span><strong>Kerja Sama dengan Influencer dan Food Reviewer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-5-1024x649.png\" alt=\"Kerja Sama dengan Influencer dan Food Reviewer\" class=\"wp-image-6551\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-5-1024x649.png 1024w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-5-300x190.png 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-5-768x487.png 768w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-5-512x324.png 512w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-5-920x583.png 920w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-5.png 1480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Influencer marketing juga menjadi strategi yang efektif dalam promosi makanan.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_mencari_micro_influencer_kuliner\"><\/span>Cara mencari micro influencer kuliner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Micro influencer biasanya memiliki followers antara 5.000\u201350.000 orang. Keuntungan bekerja sama dengan micro influencer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>biaya lebih murah<\/li>\n\n\n\n<li>engagement lebih tinggi<\/li>\n\n\n\n<li>audience lebih niche<\/li>\n<\/ul>\n\n\n\n<p>Kamu bisa mencari mereka lewat hashtag seperti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>foodreview<\/li>\n\n\n\n<li>kulinerlokal<\/li>\n\n\n\n<li>reviewmakanan<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_memberikan_brief_influencer\"><\/span>Tips memberikan brief influencer<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Agar hasil promosi sesuai harapan, berikan brief yang jelas. Beberapa poin penting yang perlu kamu lakukan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>highlight keunggulan makanan<\/li>\n\n\n\n<li>jelaskan target audience<\/li>\n\n\n\n<li>tentukan format konten yang diinginkan<\/li>\n<\/ul>\n\n\n\n<p>Namun tetap beri kebebasan kreator agar kontennya terlihat natural.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_menilai_hasil_kolaborasi_influencer\"><\/span>Cara menilai hasil kolaborasi influencer<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Beberapa indikator keberhasilan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jumlah view video<\/li>\n\n\n\n<li>komentar dan engagement<\/li>\n\n\n\n<li>peningkatan pesanan setelah posting<\/li>\n<\/ul>\n\n\n\n<p>Dengan evaluasi ini kamu bisa menentukan apakah kerja sama influencer layak dilanjutkan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Bergabung_dengan_GoFood_GrabFood_dan_ShopeeFood\"><\/span><strong>Cara Bergabung dengan GoFood, GrabFood, dan ShopeeFood<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Platform pesan antar makanan adalah channel promosi yang sangat penting untuk bisnis kuliner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_daftar_GoFood\"><\/span>Cara daftar GoFood<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"695\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-6.png\" alt=\"Cara daftar GoFood\" class=\"wp-image-6552\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-6.png 674w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-6-291x300.png 291w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-6-512x528.png 512w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/figure>\n\n\n\n<p>Beberapa langkah yang bisa kamu lakukan adalah:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>buka website pendaftaran GoFood<\/li>\n\n\n\n<li>isi data usaha<\/li>\n\n\n\n<li>upload dokumen<\/li>\n\n\n\n<li>tunggu verifikasi<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_daftar_GrabFood\"><\/span>Cara daftar GrabFood<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"1024\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-8-521x1024.png\" alt=\"Cara daftar GrabFood\" class=\"wp-image-6554\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-8-521x1024.png 521w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-8-153x300.png 153w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-8-512x1006.png 512w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-8.png 549w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/figure>\n\n\n\n<p>Prosesnya mirip dengan GoFood, kamu hanya perlu melakukan beberapa hal berikut:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>isi formulir merchant<\/li>\n\n\n\n<li>upload dokumen<\/li>\n\n\n\n<li>menunggu proses verifikasi<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_daftar_ShopeeFood\"><\/span>Cara daftar ShopeeFood<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ShopeeFood menjadi salah satu platform favorit untuk promosi makanan online. Langkah umumnya adalah:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>daftar merchant<\/li>\n\n\n\n<li>upload dokumen usaha<\/li>\n\n\n\n<li>lengkapi menu dan foto produk<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_optimasi_menu_di_aplikasi_delivery\"><\/span>Tips optimasi menu di aplikasi delivery<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Beberapa tips agar menu lebih menarik di platform online adalah:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gunakan foto produk yang jelas<\/li>\n\n\n\n<li>tulis nama menu yang mudah dipahami<\/li>\n\n\n\n<li>tampilkan menu best seller di urutan atas<\/li>\n<\/ul>\n\n\n\n<p>Menu yang terlihat menarik dapat meningkatkan kemungkinan pelanggan melakukan pemesanan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span><strong>Kesimpulan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Memahami cara promosi makanan online sangat penting bagi siapa saja yang ingin menjalankan bisnis kuliner secara digital. Dengan memanfaatkan berbagai channel seperti WhatsApp, Instagram, TikTok, marketplace, hingga aplikasi pesan antar, peluang mendapatkan pelanggan akan semakin besar.<\/p>\n\n\n\n<p>Kunci keberhasilan promosi makanan bukan hanya pada jumlah iklan, tetapi juga pada kualitas foto produk, kemasan yang menarik, strategi konten yang konsisten, serta pemilihan harga yang kompetitif.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-7-1024x455.jpeg\" alt=\"\" class=\"wp-image-6547\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-7-1024x455.jpeg 1024w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-7-300x133.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-7-768x342.jpeg 768w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-7-512x228.jpeg 512w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-7-920x409.jpeg 920w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/11\/image-7.jpeg 1403w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Untuk membantu menentukan strategi promosi yang lebih tepat, kamu juga bisa menggunakan data riset marketplace dari <a href=\"https:\/\/tokpee.co\/\">Tokpee<\/a>. Apa aja sih fitur-fiturnya yang membantu?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Riset Pencarian &amp; Kategori<\/li>\n<\/ul>\n\n\n\n<p>Temukan ide produk yang laris sesuai kata kunci dan kategori.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Riset Toko Kompetitor<\/li>\n<\/ul>\n\n\n\n<p>Kepoin penjualan toko kompetitor sebelah, dan contek produk andalannya.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Riset Detail Produk<\/li>\n<\/ul>\n\n\n\n<p>Cari tau varian produk yang paling banyak diminati.<\/p>\n\n\n\n<p>Gunakan Tokpee untuk membantu menemukan tren makanan yang sedang populer sebelum menjalankan promosi besar-besaran!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n","protected":false},"excerpt":{"rendered":"Pasar makanan dan minuman digital di Indonesia terus tumbuh karena perubahan perilaku konsumen yang semakin terbiasa memesan makanan&hellip;","protected":false},"author":4,"featured_media":6549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-3304","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-strategi-penjualan","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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