{"id":3431,"date":"2026-03-07T15:00:00","date_gmt":"2026-03-07T15:00:00","guid":{"rendered":"https:\/\/tokpee.co\/blog\/?p=3431"},"modified":"2026-03-17T04:12:22","modified_gmt":"2026-03-17T04:12:22","slug":"cara-cross-selling-di-marketplace","status":"publish","type":"post","link":"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/","title":{"rendered":"Mudah, Ini Cara Cross Selling di Marketplace untuk Seller Shopee, Tokopedia &#038; TikTok Shop"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kalau kamu jualan di marketplace seperti Shopee, Tokopedia, atau TikTok Shop, menaikkan omzet tidak selalu berarti harus mencari pelanggan baru. Salah satu strategi yang sering digunakan oleh seller besar adalah cara cross selling di marketplace. Strategi ini fokus <a href=\"https:\/\/tokpee.co\/blog\/cara-meningkatkan-omset-penjualan-online\/\">meningkatkan nilai transaksi<\/a> dari pelanggan yang sudah ada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Banyak riset e-commerce menunjukkan bahwa cross selling bisa meningkatkan revenue hingga 10\u201330% karena pelanggan membeli lebih dari satu produk dalam satu transaksi. Di marketplace Indonesia, strategi ini sering terlihat dalam bentuk paket produk, rekomendasi barang tambahan, atau promo bundle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bagi seller, strategi cross selling untuk seller marketplace sangat menarik karena biaya akuisisi pelanggan tetap sama, tetapi nilai transaksi meningkat. Artinya kamu bisa mendapatkan omzet lebih tinggi tanpa harus mengeluarkan biaya iklan tambahan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di artikel ini kamu akan belajar cara cross selling di marketplace secara praktis untuk Shopee, Tokopedia, dan TikTok Shop. Mulai dari penggunaan fitur bundling, strategi promo, hingga cara memilih produk yang tepat untuk dijadikan paket penjualan.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Apa_Itu_Cross_Selling_Marketplace\" >Apa Itu Cross Selling Marketplace?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Cara_Cross_Selling_di_Shopee_untuk_Seller\" >Cara Cross Selling di Shopee untuk Seller<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Fitur_Produk_Bundling_di_Shopee_Cara_Setup_dan_Optimasi\" >Fitur Produk Bundling di Shopee: Cara Setup dan Optimasi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Cara_Memanfaatkan_Rekomendasi_Produk_Terkait_di_Deskripsi\" >Cara Memanfaatkan Rekomendasi Produk Terkait di Deskripsi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Strategi_Voucher_dan_Diskon_Bundle_di_Shopee\" >Strategi Voucher dan Diskon Bundle di Shopee<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Cara_Cross_Selling_di_Tokopedia\" >Cara Cross Selling di Tokopedia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Fitur_Bundling_di_Tokopedia_dan_Perbedaan_dari_Shopee\" >Fitur Bundling di Tokopedia dan Perbedaan dari Shopee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Cross_Selling_Melalui_Deskripsi_Produk\" >Cross Selling Melalui Deskripsi Produk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Strategi_Flash_Sale_Bundle\" >Strategi Flash Sale Bundle<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Cara_Cross_Selling_di_TikTok_Shop\" >Cara Cross Selling di TikTok Shop<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Live_Selling_Teknik_Menawarkan_Produk_Tambahan\" >Live Selling: Teknik Menawarkan Produk Tambahan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Video_Produk_dengan_Angle_%E2%80%9CPaketan_Hemat%E2%80%9D\" >Video Produk dengan Angle &#8220;Paketan Hemat&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Fitur_Showcase_Bundling_di_TikTok_Shop\" >Fitur Showcase Bundling di TikTok Shop<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Cara_Riset_Produk_yang_Cocok_untuk_Cross_Selling\" >Cara Riset Produk yang Cocok untuk Cross Selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Contoh_Cross_Selling_yang_Berhasil_di_Marketplace_Indonesia\" >Contoh Cross Selling yang Berhasil di Marketplace Indonesia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Kesalahan_Cross_Selling_yang_Harus_Dihindari_Seller\" >Kesalahan Cross Selling yang Harus Dihindari Seller<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Produk_tidak_relevan\" >Produk tidak relevan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Harga_paket_tidak_menarik\" >Harga paket tidak menarik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Terlalu_banyak_pilihan\" >Terlalu banyak pilihan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Margin_terlalu_kecil\" >Margin terlalu kecil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Tidak_melakukan_riset_produk\" >Tidak melakukan riset produk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Deskripsi_produk_tidak_jelas\" >Deskripsi produk tidak jelas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Tidak_memanfaatkan_fitur_marketplace\" >Tidak memanfaatkan fitur marketplace<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Kesimpulan\" >Kesimpulan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Temukan_Produk_yang_Cocok_untuk_Cross_Selling_dengan_Tokpee\" >Temukan Produk yang Cocok untuk Cross Selling dengan Tokpee!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Riset_Pencarian_Kategori\" >Riset Pencarian &amp; Kategori<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Riset_Toko_Kompetitor\" >Riset Toko Kompetitor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/tokpee.co\/blog\/cara-cross-selling-di-marketplace\/#Riset_Detail_Produk\" >Riset Detail Produk<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_Itu_Cross_Selling_Marketplace\"><\/span><strong>Apa Itu Cross Selling Marketplace?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-17.jpeg\" alt=\"Apa Itu Cross Selling Marketplace?\" class=\"wp-image-6631\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-17.jpeg 640w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-17-240x300.jpeg 240w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-17-512x640.jpeg 512w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Secara sederhana, cross selling di marketplace adalah <a href=\"https:\/\/tokpee.co\/blog\/apa-saja-manfaat-promosi-penjualan-untuk-bisnis-intip-jawabannya-di-sini\/\">strategi menawarkan produk <\/a>tambahan yang relevan dengan produk utama yang dibeli pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh paling mudah:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jika seseorang membeli sepatu, kamu menawarkan kaos kaki atau pelindung sepatu sebagai tambahan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strategi ini berbeda dengan upselling.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Strategi<\/strong><\/td><td><strong>Penjelasan<\/strong><\/td><td><strong>Contoh<\/strong><\/td><\/tr><tr><td>Cross Selling<\/td><td>Menawarkan produk tambahan yang melengkapi produk utama<\/td><td>Beli kamera \u2192 ditawarkan tripod<\/td><\/tr><tr><td>Upselling<\/td><td>Menawarkan produk yang lebih mahal dari produk yang dilihat<\/td><td>Beli HP 128GB \u2192 ditawarkan 256GB<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam marketplace, cross selling biasanya muncul dalam bentuk paket produk, rekomendasi produk terkait, atau bundling promo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Cross_Selling_di_Shopee_untuk_Seller\"><\/span><strong>Cara Cross Selling di Shopee untuk Seller<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopee memiliki beberapa fitur yang sangat mendukung strategi cross selling. Jika kamu tahu cara mengoptimalkannya, satu produk bisa mendorong penjualan produk lain di tokomu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fitur_Produk_Bundling_di_Shopee_Cara_Setup_dan_Optimasi\"><\/span>Fitur Produk Bundling di Shopee: Cara Setup dan Optimasi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fitur bundling memudahkanmu menjual beberapa produk dalam satu paket. Cara setup bundling di Shopee<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Login ke Shopee Seller Center<\/li>\n\n\n\n<li>Pilih menu Promosi Saya<\/li>\n\n\n\n<li>Klik Bundle Deal \/ Paket Diskon<\/li>\n\n\n\n<li>Pilih produk utama<\/li>\n\n\n\n<li>Tambahkan produk pendamping<\/li>\n\n\n\n<li>Tentukan diskon paket<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh bundling<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produk utama: Sepatu olahraga<\/li>\n\n\n\n<li>Produk tambahan: Kaos kaki olahraga<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sepatu + Kaos kaki \u2192 Diskon 10%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strategi ini membuat pelanggan merasa mendapatkan penawaran lebih hemat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Memanfaatkan_Rekomendasi_Produk_Terkait_di_Deskripsi\"><\/span>Cara Memanfaatkan Rekomendasi Produk Terkait di Deskripsi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shopee juga menampilkan produk lain dari tokomu di halaman produk. Agar cross selling di Shopee lebih efektif, kamu bisa menambahkan bagian rekomendasi di deskripsi produk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produk utama: Laptop sleeve<\/li>\n\n\n\n<li>Tambahkan di deskripsi:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rekomendasi produk lain:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Mouse wireless<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Tas laptop<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Keyboard portable<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan cara ini, pelanggan melihat lebih banyak produk dari toko kamu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategi_Voucher_dan_Diskon_Bundle_di_Shopee\"><\/span>Strategi Voucher dan Diskon Bundle di Shopee<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voucher toko juga bisa menjadi alat cross selling yang efektif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh strategi voucher: Diskon Rp20.000 untuk pembelian minimal Rp150.000<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jika produk utama seharga Rp120.000, pelanggan akan mencari produk tambahan agar mencapai minimal pembelian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produk tambahan yang bisa ditawarkan misalnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>aksesoris kecil<\/li>\n\n\n\n<li>refill produk<\/li>\n\n\n\n<li>produk mini size<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Cross_Selling_di_Tokopedia\"><\/span><strong>Cara Cross Selling di Tokopedia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-16.jpeg\" alt=\"Cara Cross Selling di Tokopedia\" class=\"wp-image-6630\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-16.jpeg 640w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-16-300x200.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-16-512x342.jpeg 512w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tokopedia juga menyediakan berbagai fitur yang bisa membantu strategi cross selling untuk seller.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fitur_Bundling_di_Tokopedia_dan_Perbedaan_dari_Shopee\"><\/span>Fitur Bundling di Tokopedia dan Perbedaan dari Shopee<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tokopedia memiliki fitur paket produk melalui promo bundling. Cara membuatnya yaitu:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Login ke Tokopedia Seller Center<\/li>\n\n\n\n<li>Pilih menu Promosi<\/li>\n\n\n\n<li>Klik Buat Promo Bundling<\/li>\n\n\n\n<li>Pilih produk utama<\/li>\n\n\n\n<li>Tambahkan produk pelengkap<\/li>\n\n\n\n<li>Tentukan harga paket<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Perbedaan utama dari Shopee adalah bundling di Tokopedia sering digunakan untuk paket hemat atau paket keluarga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produk utama: Kopi literan<\/li>\n\n\n\n<li>Produk tambahan: Cookies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bundle:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kopi + cookies \u2192 harga paket lebih murah.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cross_Selling_Melalui_Deskripsi_Produk\"><\/span>Cross Selling Melalui Deskripsi Produk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cara paling sederhana melakukan cross selling di marketplace Tokopedia adalah menambahkan rekomendasi produk di deskripsi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh produk utama: Skincare serum<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambahkan routine skincare lengkap:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facial wash<\/li>\n\n\n\n<li>Toner<\/li>\n\n\n\n<li>Moisturizer<\/li>\n\n\n\n<li>Sertakan link ke produk lain di toko kamu.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategi_Flash_Sale_Bundle\"><\/span>Strategi Flash Sale Bundle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Flash sale juga bisa digunakan untuk cross selling. Contoh strateginya:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produk utama: Blender portable<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flash sale bundle: Blender + botol shaker dengan harga paket khusus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cara ini sering digunakan seller untuk meningkatkan nilai transaksi toko online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Cross_Selling_di_TikTok_Shop\"><\/span><strong>Cara Cross Selling di TikTok Shop<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Shop memiliki pendekatan yang sedikit berbeda karena fokus pada konten video dan live selling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Live_Selling_Teknik_Menawarkan_Produk_Tambahan\"><\/span>Live Selling: Teknik Menawarkan Produk Tambahan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Saat live streaming, kamu bisa menawarkan produk tambahan setelah pelanggan tertarik dengan produk utama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh script live:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKalau beli skincare ini, banyak yang sekalian ambil sunscreen juga karena cocok dipakai barengan.\u201d Teknik ini sangat efektif karena pelanggan langsung melihat manfaat produk tambahan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Produk_dengan_Angle_%E2%80%9CPaketan_Hemat%E2%80%9D\"><\/span>Video Produk dengan Angle &#8220;Paketan Hemat&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Konten video juga bisa digunakan untuk cross selling di TikTok Shop. Contoh kontennya seperti berikut ini:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Judul video: \u201cPaket skincare basic untuk pemula\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isi paket:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>facial wash<\/li>\n\n\n\n<li>toner<\/li>\n\n\n\n<li>moisturizer<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Konten seperti ini sering meningkatkan conversion rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fitur_Showcase_Bundling_di_TikTok_Shop\"><\/span>Fitur Showcase Bundling di TikTok Shop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Shop memiliki fitur product showcase yang memudahkanmu menampilkan beberapa produk sekaligus. Cara setup:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Login ke TikTok Shop Seller Center<\/li>\n\n\n\n<li>Masuk ke menu Product Showcase<\/li>\n\n\n\n<li>Tambahkan produk yang saling melengkapi<\/li>\n\n\n\n<li>Susun urutan produk dalam paket<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produk utama: Hair dryer<\/li>\n\n\n\n<li>Produk tambahan: Hair serum<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Riset_Produk_yang_Cocok_untuk_Cross_Selling\"><\/span><strong>Cara Riset Produk yang Cocok untuk Cross Selling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tapi perlu diingat, tidak semua produk cocok untuk cross selling. Ada beberapa kriteria produk yang ideal yang bagus untuk bundling berikut ini:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>produk saling melengkapi<\/li>\n\n\n\n<li>margin cukup tinggi<\/li>\n\n\n\n<li>permintaan stabil<\/li>\n\n\n\n<li>harga tidak terlalu jauh<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh produk komplementer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Laptop \u2192 Mouse<\/li>\n\n\n\n<li>Skincare \u2192 Sunscreen<\/li>\n\n\n\n<li>Sepatu \u2192 Kaos kaki<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sebelum memutuskan produk mana yang akan di-bundle, gunakan Tokpee untuk melihat data penjualan real produk kompetitor. Kamu bisa identifikasi kombinasi produk apa yang paling sering dibeli bersama di marketplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan data ini, kamu bisa membuat strategi cross selling yang lebih akurat, nggak karena tebak-tebakan!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contoh_Cross_Selling_yang_Berhasil_di_Marketplace_Indonesia\"><\/span><strong>Contoh Cross Selling yang Berhasil di Marketplace Indonesia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Berikut beberapa contoh cross selling di marketplace yang sering digunakan seller besar.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Produk Utama<\/strong><\/td><td><strong>Produk Cross Sell<\/strong><\/td><td><strong>Alasan<\/strong><\/td><\/tr><tr><td>Sepatu sneakers<\/td><td>Kaos kaki<\/td><td>Digunakan bersamaan<\/td><\/tr><tr><td>Smartphone<\/td><td>Tempered glass<\/td><td>Pelengkap wajib<\/td><\/tr><tr><td>Skincare serum<\/td><td>Sunscreen<\/td><td>Routine skincare<\/td><\/tr><tr><td>Kopi bubuk<\/td><td>Mug \/ gelas<\/td><td>Mendukung pengalaman minum kopi<\/td><\/tr><tr><td>Vacuum cleaner<\/td><td>Filter cadangan<\/td><td>Produk pendukung<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Strategi ini sering meningkatkan nilai transaksi toko online karena pelanggan membeli beberapa produk sekaligus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesalahan_Cross_Selling_yang_Harus_Dihindari_Seller\"><\/span><strong>Kesalahan Cross Selling yang Harus Dihindari Seller<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-15.jpeg\" alt=\"Kesalahan Cross Selling yang Harus Dihindari Seller\" class=\"wp-image-6629\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-15.jpeg 640w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-15-300x300.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-15-150x150.jpeg 150w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-15-148x148.jpeg 148w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-15-296x296.jpeg 296w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-15-512x512.jpeg 512w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Walaupun efektif, banyak seller melakukan kesalahan dalam strategi cross selling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berikut beberapa yang perlu kamu hindari.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Produk_tidak_relevan\"><\/span>Produk tidak relevan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Menawarkan produk yang tidak berhubungan akan membuat pelanggan bingung.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Harga_paket_tidak_menarik\"><\/span>Harga paket tidak menarik<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jika bundle lebih mahal daripada membeli terpisah, pelanggan tidak akan tertarik.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Terlalu_banyak_pilihan\"><\/span>Terlalu banyak pilihan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Terlalu banyak paket bisa membuat pelanggan sulit memilih.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Margin_terlalu_kecil\"><\/span>Margin terlalu kecil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bundle harus tetap memberikan keuntungan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tidak_melakukan_riset_produk\"><\/span>Tidak melakukan riset produk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tanpa data penjualan, kamu hanya menebak produk mana yang cocok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deskripsi_produk_tidak_jelas\"><\/span>Deskripsi produk tidak jelas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cross selling harus dijelaskan dengan jelas agar pelanggan memahami manfaatnya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tidak_memanfaatkan_fitur_marketplace\"><\/span>Tidak memanfaatkan fitur marketplace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Setiap marketplace memiliki fitur promosi yang bisa membantu strategi cross selling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span><strong>Kesimpulan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cara cross selling di marketplace adalah salah satu strategi paling efektif untuk meningkatkan omzet tanpa harus mencari pelanggan baru. Dengan menawarkan produk tambahan yang relevan, kamu bisa meningkatkan nilai transaksi dalam setiap pembelian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baik di Shopee, Tokopedia, maupun TikTok Shop, strategi cross selling bisa dilakukan melalui berbagai cara seperti bundling produk, rekomendasi di deskripsi, promo paket, hingga live selling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kunci keberhasilan strategi ini adalah memilih produk yang saling melengkapi, menentukan harga paket yang menarik, dan memahami perilaku pelanggan di marketplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Temukan_Produk_yang_Cocok_untuk_Cross_Selling_dengan_Tokpee\"><\/span><strong>Temukan Produk yang Cocok untuk Cross Selling dengan Tokpee!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-18-1024x455.jpeg\" alt=\"\" class=\"wp-image-6632\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-18-1024x455.jpeg 1024w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-18-300x133.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-18-768x342.jpeg 768w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-18-512x228.jpeg 512w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-18-920x409.jpeg 920w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/12\/image-18.jpeg 1403w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Salah satu cara terbaik meningkatkan omzet toko online adalah memahami data produk yang benar-benar laku di marketplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan Tokpee, kamu bisa melakukan riset produk secara lebih akurat sebelum membuat strategi bundling dengan beberapa fitur ini:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riset_Pencarian_Kategori\"><\/span>Riset Pencarian &amp; Kategori<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Temukan ide produk yang sedang laris berdasarkan kata kunci dan kategori marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riset_Toko_Kompetitor\"><\/span>Riset Toko Kompetitor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kepoin performa toko kompetitor dan lihat produk apa saja yang menjadi produk andalan mereka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riset_Detail_Produk\"><\/span>Riset Detail Produk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cari tahu varian produk mana yang paling banyak diminati pelanggan.<br>Daripada menebak produk apa yang cocok dijadikan paket cross selling, langsung aja cek <a href=\"https:\/\/tokpee.co\/\">Tokpee<\/a> dan mulai riset produk sekarang juga!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Kalau kamu jualan di marketplace seperti Shopee, Tokopedia, atau TikTok Shop, menaikkan omzet tidak selalu berarti harus mencari&hellip;","protected":false},"author":4,"featured_media":6633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-3431","post","type-post","status-publish","format-standard","has-post-thumbnail","category-strategi-penjualan","cs-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mudah, Ini Cara Cross Selling di Marketplace untuk Seller Shopee, Tokopedia &amp; 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