{"id":5375,"date":"2025-10-15T08:13:18","date_gmt":"2025-10-15T08:13:18","guid":{"rendered":"https:\/\/tokpee.co\/blog\/?p=5375"},"modified":"2025-10-16T08:14:59","modified_gmt":"2025-10-16T08:14:59","slug":"belajar-copywriting-untuk-pemula","status":"publish","type":"post","link":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/","title":{"rendered":"Belajar Copywriting untuk Pemula Biar Makin Jago"},"content":{"rendered":"\n<p>Belajar copywriting untuk pemula bisa dimulai dari hal-hal sederhana, seperti memahami siapa audiensmu dan bagaimana cara berbicara yang sesuai dengan mereka. Copywriting bukan cuma soal menulis kalimat yang enak dibaca, tapi juga bagaimana tulisanmu bisa mendorong orang untuk melakukan tindakan. Baik itu membeli, mendaftar, atau sekadar penasaran dengan brand-mu. Ayo kita bahas cara <a href=\"https:\/\/tokpee.co\/blog\/ai-untuk-copywriting\/\">belajar copywriting<\/a> untuk pemula dan info menarik lainnya di artikel Tokpee ini.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#Cara_Belajar_Copywriting_untuk_Pemula\" >Cara Belajar Copywriting untuk Pemula<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#Membaca_Berbagai_Contoh_Copywriting\" >Membaca Berbagai Contoh Copywriting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#Latihan_Menulis_dengan_Study_Case\" >Latihan Menulis dengan Study Case<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#Pahami_Target_Audiens\" >Pahami Target Audiens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#Mempelajari_Formula_Copywriting\" >Mempelajari Formula Copywriting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#Contoh_Copywriting_untuk_Pemula\" >Contoh Copywriting untuk Pemula<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#Formula_AIDA_Attention_%E2%80%93_Interest_%E2%80%93_Desire_%E2%80%93_Action\" >Formula AIDA (Attention \u2013 Interest \u2013 Desire \u2013 Action)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#Formula_PAS_Problem_%E2%80%93_Agitate_%E2%80%93_Solution\" >Formula PAS (Problem \u2013 Agitate \u2013 Solution)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#Formula_FAB_Feature_%E2%80%93_Advantage_%E2%80%93_Benefit\" >Formula FAB (Feature \u2013 Advantage \u2013 Benefit)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Belajar_Copywriting_untuk_Pemula\"><\/span><strong>Cara Belajar Copywriting untuk Pemula<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-27.jpeg\" alt=\"\" class=\"wp-image-5377\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-27.jpeg 640w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-27-300x200.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-27-512x342.jpeg 512w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Membaca_Berbagai_Contoh_Copywriting\"><\/span>Membaca Berbagai Contoh Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Contoh copywriting itu ada banyak banget. Mau itu yang kamu lihat di billboard pinggir jalan, caption iklan di media sosial, atau halaman produk di e-commerce.&nbsp;<\/p>\n\n\n\n<p>Semua contoh tersebut bisa jadi bahan belajar yang insightful. Dengan banyak membaca, kamu akan terbiasa mengenali tone of voice, struktur pesan, dan gaya bahasa yang digunakan oleh brand berbeda.&nbsp;<\/p>\n\n\n\n<p>Nantinya, kamu akan peka terhadap perbedaan antara copy yang menjual dan copy yang cuma informatif. Itu adalah langkah awal penting belajar copywriting untuk pemula.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Latihan_Menulis_dengan_Study_Case\"><\/span>Latihan Menulis dengan Study Case<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kalau kamu belum pernah kerja sebagai copywriter, nggak masalah. Kamu bisa mulai bikin portofolio sendiri lewat study case alias latihan simulasi proyek.&nbsp;<\/p>\n\n\n\n<p>Misalnya, bayangkan kamu diminta menulis iklan untuk brand kopi lokal atau produk skincare. Coba buat copy untuk berbagai format.&nbsp;<\/p>\n\n\n\n<p>Mulai dari headline, caption Instagram, atau deskripsi produk. Dengan latihan seperti ini, kamu akan terbiasa berpikir strategis: siapa <a href=\"https:\/\/tokpee.co\/blog\/cara-membuat-iklan-yang-efektif-dan-tepat-sasaran\/\">target pembaca<\/a>, apa pesan utama, dan bagaimana menulis kalimat yang bisa \u201cmenggerakkan\u201d mereka untuk bertindak.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pahami_Target_Audiens\"><\/span>Pahami Target Audiens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Copywriting yang bagus itu nggak bisa asal nulis. Kamu harus tahu siapa pembacamu, apa yang mereka suka, masalah apa yang mereka hadapi, dan bagaimana produkmu bisa menjadi solusi buat mereka.&nbsp;<\/p>\n\n\n\n<p>Misalnya, kalau kamu menulis untuk target Gen Z, kamu bisa pakai gaya bahasa santai dan sedikit humor.&nbsp;<\/p>\n\n\n\n<p>Tapi kalau audiensmu profesional atau orang tua, gaya bahasanya harus lebih sopan dan jelas.&nbsp;<\/p>\n\n\n\n<p>Jadi, pahami dulu karakter target audiensmu supaya copy yang kamu tulis bisa lebih ngena dan efektif.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mempelajari_Formula_Copywriting\"><\/span>Mempelajari Formula Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Copywriting itu bukan sekadar bakat menulis, tapi juga soal strategi. Ada banyak formula yang bisa kamu pelajari, seperti AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), atau FAB (Feature, Advantage, Benefit).&nbsp;<\/p>\n\n\n\n<p>Dengan memahami formula ini, kamu jadi tahu bagaimana menyusun alur tulisan yang bisa menarik perhatian, membangkitkan rasa ingin tahu, dan akhirnya mendorong orang untuk melakukan tindakan.&nbsp;<\/p>\n\n\n\n<p>Misalnya, kamu bisa mulai dengan kalimat pemancing, lalu lanjutkan dengan menjelaskan masalah audiens, dan tutup dengan solusi lewat produkmu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contoh_Copywriting_untuk_Pemula\"><\/span><strong>Contoh Copywriting untuk Pemula<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg\" alt=\"\" class=\"wp-image-5379\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg 640w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29-300x200.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29-512x341.jpeg 512w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Biar kamu makin paham cara menerapkan teori ke praktik, ayo kita coba contoh copywriting untuk produk sunscreen UV dari brand beauty SkinPurfect.&nbsp;<\/p>\n\n\n\n<p>Bayangkan kamu mau bikin konten promosi di media sosial untuk audiens perempuan muda yang aktif, tinggal di Indonesia yang panas, dan peduli dengan kesehatan kulit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formula_AIDA_Attention_%E2%80%93_Interest_%E2%80%93_Desire_%E2%80%93_Action\"><\/span>Formula AIDA (Attention \u2013 Interest \u2013 Desire \u2013 Action)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attention:<\/li>\n<\/ul>\n\n\n\n<p>Panas terik bikin kulit gampang kusam dan muncul flek hitam?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interest:<\/li>\n<\/ul>\n\n\n\n<p>SkinPurfect UV Shield hadir dengan SPF 50++ yang melindungi kulitmu dari paparan sinar matahari sepanjang hari. Teksturnya ringan, nggak lengket, dan cepat meresap. Cocok banget buat kamu yang sering beraktivitas di luar ruangan!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desire:<\/li>\n<\/ul>\n\n\n\n<p>Say bye ke kulit belang, kerutan dini, dan noda hitam. Kulitmu tetap cerah, lembap, dan terlindungi meski di cuaca sepanas apa pun.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Action:<\/li>\n<\/ul>\n\n\n\n<p>Ayo coba SkinPurfect UV Shield sekarang! Dapatkan promo eksklusif hanya di toko resmi SkinPurfect di Shopee!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formula_PAS_Problem_%E2%80%93_Agitate_%E2%80%93_Solution\"><\/span>Formula PAS (Problem \u2013 Agitate \u2013 Solution)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Problem:<\/li>\n<\/ul>\n\n\n\n<p>Setiap hari terpapar matahari bisa bikin kulitmu kusam, muncul flek hitam, dan mempercepat tanda-tanda penuaan dini.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agitate:<\/li>\n<\/ul>\n\n\n\n<p>Kebayang nggak, kalau setiap langkah keluar rumah berarti menambah risiko kulit rusak? Apalagi di Indonesia yang panasnya luar biasa.&nbsp; Tanpa perlindungan, kulit bisa kehilangan kelembapan dan elastisitasnya dalam jangka panjang.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solution:<\/li>\n<\/ul>\n\n\n\n<p>Tenang, SkinPurfect UV Shield siap jadi pelindung andalanmu! Dengan kandungan SPF 50++ dan formula ringan berbasis water-based, sunscreen ini bukan cuma melindungi, tapi juga menutrisi kulit agar tetap glowing dan sehat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formula_FAB_Feature_%E2%80%93_Advantage_%E2%80%93_Benefit\"><\/span>Formula FAB (Feature \u2013 Advantage \u2013 Benefit)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feature:<\/li>\n<\/ul>\n\n\n\n<p>SkinPurfect UV Shield mengandung SPF 50++, niacinamide, dan hyaluronic acid yang membantu melindungi serta melembapkan kulit.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advantage:<\/li>\n<\/ul>\n\n\n\n<p>Formulanya ringan, tidak meninggalkan white cast, dan mudah menyatu dengan semua jenis kulit. Kamu bisa pakai sebelum makeup tanpa rasa lengket atau berminyak.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Benefit:<\/li>\n<\/ul>\n\n\n\n<p>Hasilnya? Kulit tetap cerah, lembap, dan bebas dari noda hitam. Dengan SkinPurfect UV Shield, kamu bisa tampil percaya diri di bawah sinar matahari tanpa khawatir kulit rusak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span><strong>Kesimpulan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Belajar copywriting untuk pemula itu nggak serumit yang kamu kira. Kuncinya ada di practice dan observasi.&nbsp;<\/p>\n\n\n\n<p>Semakin sering kamu membaca, menulis, dan mencoba berbagai gaya copy, kemampuanmu akan terus berkembang.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"495\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-28.jpeg\" alt=\"\" class=\"wp-image-5378\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-28.jpeg 995w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-28-300x149.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-28-768x382.jpeg 768w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-28-512x255.jpeg 512w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-28-920x458.jpeg 920w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<p>Kalau kamu mau tahu tren copywriting apa yang lagi efektif di pasaran, kamu bisa riset langsung di <a href=\"https:\/\/tokpee.co\/\">Tokpee<\/a>.&nbsp;<\/p>\n\n\n\n<p>Di sana, kamu bisa melihat produk apa yang sedang laku, bagaimana copywriting-nya dibuat, dan jenis pesan seperti apa yang paling menarik perhatian audiens.&nbsp;<\/p>\n\n\n\n<p>Sebelum nulis copy pertamamu, pastikan kamu riset dulu di Tokpee biar tulisanmu nggak cuma keren, tapi juga bikin closing penjualan!<\/p>\n","protected":false},"excerpt":{"rendered":"Belajar copywriting untuk pemula bisa dimulai dari hal-hal sederhana, seperti memahami siapa audiensmu dan bagaimana cara berbicara yang&hellip;","protected":false},"author":4,"featured_media":5379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-5375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-panduan-pemasaran-digital","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Belajar Copywriting untuk Pemula Biar Makin Jago - Tokpee Blog<\/title>\n<meta name=\"description\" content=\"Belajar copywriting untuk pemula nggak susah kok. Ayo pelajari langkah-langkah dasarnya mulai dari memahami audiens\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belajar Copywriting untuk Pemula Biar Makin Jago - Tokpee Blog\" \/>\n<meta property=\"og:description\" content=\"Belajar copywriting untuk pemula nggak susah kok. Ayo pelajari langkah-langkah dasarnya mulai dari memahami audiens\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/\" \/>\n<meta property=\"og:site_name\" content=\"Tokpee Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T08:13:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T08:14:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"coriena\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"coriena\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/\"},\"author\":{\"name\":\"coriena\",\"@id\":\"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f\"},\"headline\":\"Belajar Copywriting untuk Pemula Biar Makin Jago\",\"datePublished\":\"2025-10-15T08:13:18+00:00\",\"dateModified\":\"2025-10-16T08:14:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/\"},\"wordCount\":802,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg\",\"articleSection\":[\"Panduan Pemasaran Digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/\",\"url\":\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/\",\"name\":\"Belajar Copywriting untuk Pemula Biar Makin Jago - Tokpee Blog\",\"isPartOf\":{\"@id\":\"https:\/\/tokpee.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg\",\"datePublished\":\"2025-10-15T08:13:18+00:00\",\"dateModified\":\"2025-10-16T08:14:59+00:00\",\"author\":{\"@id\":\"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f\"},\"description\":\"Belajar copywriting untuk pemula nggak susah kok. Ayo pelajari langkah-langkah dasarnya mulai dari memahami audiens\",\"breadcrumb\":{\"@id\":\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#primaryimage\",\"url\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg\",\"contentUrl\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg\",\"width\":640,\"height\":426,\"caption\":\"Belajar Copywriting untuk Pemula Biar Makin Jago\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tokpee.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Belajar Copywriting untuk Pemula Biar Makin Jago\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tokpee.co\/blog\/#website\",\"url\":\"https:\/\/tokpee.co\/blog\/\",\"name\":\"Tokpee Blog\",\"description\":\"Tokpee: Meraih Sukses di Marketplace dengan Cerdas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tokpee.co\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f\",\"name\":\"coriena\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tokpee.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/05\/foto-profile-148x148.jpg\",\"contentUrl\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/05\/foto-profile-148x148.jpg\",\"caption\":\"coriena\"},\"description\":\"A psychology graduate who happens to love writing and reviewing things\",\"url\":\"https:\/\/tokpee.co\/blog\/author\/coriena\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Belajar Copywriting untuk Pemula Biar Makin Jago - Tokpee Blog","description":"Belajar copywriting untuk pemula nggak susah kok. Ayo pelajari langkah-langkah dasarnya mulai dari memahami audiens","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/","og_locale":"en_US","og_type":"article","og_title":"Belajar Copywriting untuk Pemula Biar Makin Jago - Tokpee Blog","og_description":"Belajar copywriting untuk pemula nggak susah kok. Ayo pelajari langkah-langkah dasarnya mulai dari memahami audiens","og_url":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/","og_site_name":"Tokpee Blog","article_published_time":"2025-10-15T08:13:18+00:00","article_modified_time":"2025-10-16T08:14:59+00:00","og_image":[{"width":640,"height":426,"url":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg","type":"image\/jpeg"}],"author":"coriena","twitter_card":"summary_large_image","twitter_misc":{"Written by":"coriena","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#article","isPartOf":{"@id":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/"},"author":{"name":"coriena","@id":"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f"},"headline":"Belajar Copywriting untuk Pemula Biar Makin Jago","datePublished":"2025-10-15T08:13:18+00:00","dateModified":"2025-10-16T08:14:59+00:00","mainEntityOfPage":{"@id":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/"},"wordCount":802,"commentCount":0,"image":{"@id":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#primaryimage"},"thumbnailUrl":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg","articleSection":["Panduan Pemasaran Digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/","url":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/","name":"Belajar Copywriting untuk Pemula Biar Makin Jago - Tokpee Blog","isPartOf":{"@id":"https:\/\/tokpee.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#primaryimage"},"image":{"@id":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#primaryimage"},"thumbnailUrl":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg","datePublished":"2025-10-15T08:13:18+00:00","dateModified":"2025-10-16T08:14:59+00:00","author":{"@id":"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f"},"description":"Belajar copywriting untuk pemula nggak susah kok. Ayo pelajari langkah-langkah dasarnya mulai dari memahami audiens","breadcrumb":{"@id":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#primaryimage","url":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg","contentUrl":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2025\/10\/image-29.jpeg","width":640,"height":426,"caption":"Belajar Copywriting untuk Pemula Biar Makin Jago"},{"@type":"BreadcrumbList","@id":"https:\/\/tokpee.co\/blog\/belajar-copywriting-untuk-pemula\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tokpee.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Belajar Copywriting untuk Pemula Biar Makin Jago"}]},{"@type":"WebSite","@id":"https:\/\/tokpee.co\/blog\/#website","url":"https:\/\/tokpee.co\/blog\/","name":"Tokpee Blog","description":"Tokpee: Meraih Sukses di Marketplace dengan Cerdas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tokpee.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f","name":"coriena","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tokpee.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/05\/foto-profile-148x148.jpg","contentUrl":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/05\/foto-profile-148x148.jpg","caption":"coriena"},"description":"A psychology graduate who happens to love writing and reviewing things","url":"https:\/\/tokpee.co\/blog\/author\/coriena\/"}]}},"_links":{"self":[{"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/posts\/5375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/comments?post=5375"}],"version-history":[{"count":1,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/posts\/5375\/revisions"}],"predecessor-version":[{"id":5380,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/posts\/5375\/revisions\/5380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/media\/5379"}],"wp:attachment":[{"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/media?parent=5375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/categories?post=5375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/tags?post=5375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}