{"id":6064,"date":"2026-02-02T09:45:39","date_gmt":"2026-02-02T09:45:39","guid":{"rendered":"https:\/\/tokpee.co\/blog\/?p=6064"},"modified":"2026-02-04T09:47:39","modified_gmt":"2026-02-04T09:47:39","slug":"cara-menentukan-bid-shopee-ads-berdasarkan-margin","status":"publish","type":"post","link":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/","title":{"rendered":"Cara Menentukan Bid Shopee Ads Berdasarkan Margin"},"content":{"rendered":"\n<p>Bid Shopee Ads yang sehat itu bukan yang paling tinggi, tapi yang masih masuk di margin kamu. Dengan menghitung margin bersih dan mengaitkannya ke konversi, kamu bisa menentukan batas CPC (biaya per klik) yang aman sebelum menyalakan iklan. <\/p>\n\n\n\n<p>Di artikel <a href=\"https:\/\/tokpee.co\/\">Tokpee<\/a> ini, kita bahas cara menentukan bid Shopee Ads berdasarkan margin plus cara pilih mode bidding yang paling pas buat levelmu.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#Cara_Menentukan_Bid_Shopee_Ads_Berdasarkan_Margin\" >Cara Menentukan Bid Shopee Ads Berdasarkan Margin<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#Hitung_dulu_margin_bersih_per_produk\" >Hitung dulu margin bersih per produk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#Tentukan_budget_iklan_maksimal_per_order_dari_margin\" >Tentukan budget iklan maksimal per order dari margin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#Ubah_maksimal_biaya_iklan_per_order\" >Ubah maksimal biaya iklan per order<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#Pahami_mode_bidding_Shopee\" >Pahami mode bidding Shopee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#Pahami_3_komponen_manual_bidding\" >Pahami 3 komponen manual bidding<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#Tambah_kata_pencarian\" >Tambah kata pencarian<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#Tipe_pencocokan_Luas_vs_Spesifik\" >Tipe pencocokan: Luas vs Spesifik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#Harga_bid_CPC_yang_kamu_tetapkan\" >Harga bid CPC yang kamu tetapkan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#Cara_set_bid_yang_realistis\" >Cara set bid yang realistis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Menentukan_Bid_Shopee_Ads_Berdasarkan_Margin\"><\/span><strong>Cara Menentukan Bid Shopee Ads Berdasarkan Margin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-3.jpeg\" alt=\"\" class=\"wp-image-6065\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-3.jpeg 640w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-3-300x200.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-3-512x342.jpeg 512w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Sebelum masuk ke teknis Shopee Ads, kita harus punya pemahaman yang sama bahwa bid itu bukan pamer kekuatan, tapi alat kontrol biaya. Kamu boleh agresif dalam memasangnya, tapi harus tahu batas.<\/p>\n\n\n\n<p>Shopee menjelaskan bahwa biaya-per-klik (CPC) adalah harga tertinggi yang bersedia kamu bayarkan untuk setiap klik. CPC ini dipakai untuk menghitung peringkat atau tampilan iklan.&nbsp;<\/p>\n\n\n\n<p>Kalau kamu asal naikin bid tanpa <a href=\"https:\/\/tokpee.co\/blog\/margin-penjualan-adalah\/\">hitung margin,<\/a> sama aja kayak ngasih cek kosong ke sistem. Coba ikuti beberapa cara dan langkah berikut ini:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hitung_dulu_margin_bersih_per_produk\"><\/span>Hitung dulu margin bersih per produk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yang sering membuat seller salah hitung adalah menggunakan margin kotor (harga jual \u2013 HPP), padahal biaya lain masih banyak. Versi praktisnya, kamu bisa mulai dari margin bersih.<\/p>\n\n\n\n<p>Margin bersih=&nbsp; Harga jual \u2013 HPP \u2013 biaya packing \u2013 subsidi ongkir\/voucher (kalau ada) \u2013 biaya admin\/platform (perkiraan). Nggak harus super presisi di awal, tapi minimal kamu punya angka profit per order yang realistis.<\/p>\n\n\n\n<p>Contoh gampang:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Harga jual: Rp120.000<\/li>\n\n\n\n<li>HPP: Rp60.000<\/li>\n\n\n\n<li>Packing: Rp5.000<\/li>\n\n\n\n<li>Subsidi ongkir\/voucher: Rp10.000<\/li>\n\n\n\n<li>Biaya platform (perkiraan): Rp5.000<\/li>\n\n\n\n<li><strong>Margin bersih \u2248 Rp40.000 per order<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Nah, Rp40.000 ini yang nanti menjadi data utama buat iklan. Bukan seluruhnya harus dipakai, ya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tentukan_budget_iklan_maksimal_per_order_dari_margin\"><\/span>Tentukan budget iklan maksimal per order dari margin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Di sini kamu tentukan toleransi. Misalnya, kamu rela maksimal 30% margin dipakai buat iklan biar masih ada sisa profit yang masuk akal.<\/p>\n\n\n\n<p>Berarti, maks biaya iklan per order = 30% x Rp40.000 = Rp12.000<\/p>\n\n\n\n<p>Ini bisa kamu sesuaikan dengan melakukan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produk repeat order tinggi \u2192 toleransi iklan bisa lebih longgar (karena LTV lebih panjang)<\/li>\n\n\n\n<li>Produk sekali beli \u2192 lebih ketat<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ubah_maksimal_biaya_iklan_per_order\"><\/span>Ubah maksimal biaya iklan per order<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kamu butuh estimasi conversion rate iklan. Kalau belum punya, pakai angka konservatif dulu. Misalnya, 1%\u20133% lalu revisi setelah ada data.<\/p>\n\n\n\n<p><strong>Rumusnya: CPC maksimal = (Biaya iklan maksimal per order) \u00d7 (Conversion Rate).<\/strong><\/p>\n\n\n\n<p>Kenapa? Karena kalau conversion rate 2%, artinya butuh \u00b150 klik untuk 1 order. Jadi, biaya per klik harus cukup kecil supaya total biaya 50 klik tidak melebihi batas biaya iklan per order.<\/p>\n\n\n\n<p>Contoh lanjutan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maks biaya iklan per order: Rp12.000<\/li>\n\n\n\n<li>Conversion rate iklan (perkiraan): 2% = 0,02<\/li>\n\n\n\n<li><strong>CPC maksimal = Rp12.000 x 0,02 = Rp240<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Jadi, kalau kamu bid Rp600\/klik sementara batas amanmu Rp240, iklanmu harus punya conversion rate jauh lebih tinggi. Kalau nggak, ya siap-siap tekor. Keyword yang lebih spesifik biasanya konversinya lebih bagus, jadi CPC maksimalnya bisa lebih tinggi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pahami_mode_bidding_Shopee\"><\/span>Pahami mode bidding Shopee<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shopee Ads umumnya memberi dua strategi bidding, yaitu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bidding Otomatis: sistem menyesuaikan bid untuk mengejar performa\/penjualan.<\/li>\n\n\n\n<li>Bidding Manual: kamu atur sendiri keyword, tipe pencocokan, dan harga bid.<\/li>\n<\/ul>\n\n\n\n<p>Kalau kamu pemula atau masih mengumpulkan data, otomasi itu membantu karena kamu tidak perlu mengatur banyak hal dari awal. Tapi, kalau kamu sudah tahu batas CPC dari margin, manual memberi kontrol lebih tajam untuk menjaga iklan tetap <a href=\"https:\/\/tokpee.co\/blog\/analisis-nilai-rata-rata-pesanan-produk-shopee\/\">masuk akal.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pahami_3_komponen_manual_bidding\"><\/span>Pahami 3 komponen manual bidding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Di pengaturan manual, ada tiga bagian yang wajib kamu kuasai:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tambah_kata_pencarian\"><\/span>Tambah kata pencarian<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Keyword menentukan iklan muncul di pencarian yang mana. Di dokumen panduan Shopee, keyword memang jadi penentu lokasi tampilnya iklan di hasil pencarian.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipe_pencocokan_Luas_vs_Spesifik\"><\/span>Tipe pencocokan: Luas vs Spesifik<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Shopee menjelaskan bahwa pencocokan spesifik membuat iklan tampil saat pembeli mengetik keyword yang spesifik, sedangkan pencocokan luas bisa tampil untuk variasi pencarian yang relevan.<\/p>\n\n\n\n<p>Secara strategi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spesifik: lebih presisi, biasanya lebih \u201chemat\u201d dan cocok buat jaga margin<\/li>\n\n\n\n<li>Luas: bagus untuk eksplorasi, tapi harus rajin dipantau biar nggak kebanjiran klik nggak niat beli<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Harga_bid_CPC_yang_kamu_tetapkan\"><\/span>Harga bid CPC yang kamu tetapkan<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Bid itu batas maksimum yang bersedia kamu bayar per klik. Shopee juga menjelaskan kamu hanya dikenakan biaya saat iklan diklik, dan bid berpengaruh ke biaya yang dibayar.<\/p>\n\n\n\n<p>Menariknya, pada sistem lelang iklan, kamu sering kali tidak selalu membayar sebesar bid maksimum. Sistem menghitung biaya minimum yang dibutuhkan untuk penempatan iklan, dan kamu bisa saja dibebankan lebih rendah dari bid-mu.<\/p>\n\n\n\n<p>Tapi tetap, kalau kamu pasang bid tinggi, kamu membuka peluang biaya klik ikut naik. Jadi, batas CPC dari margin tetap relevan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_set_bid_yang_realistis\"><\/span>Cara set bid yang realistis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kalau kamu sudah punya CPC maksimal, praktik amannya begini:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mulai dari keyword yang paling berpotensi menghasilkan pembelian dan lebih spesifik<\/li>\n\n\n\n<li>Pakai pencocokan spesifik dulu untuk \u201cuji aman\u201d<\/li>\n\n\n\n<li>Set bid awal di 70\u201390% dari CPC maksimal<\/li>\n\n\n\n<li>Setelah ada data, baru perluas ke pencocokan luas untuk cari peluang keyword baru<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span><strong>Kesimpulan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cara menentukan bid Shopee Ads berdasarkan margin itu intinya jangan mulai dari kira-kira bid berapa, tapi mulai dari margin bersih dan batas biaya iklan per order yang kamu rela.&nbsp;<\/p>\n\n\n\n<p>Setelah itu, ubah ke batas CPC pakai estimasi conversion rate, lalu pilih mode bidding yang sesuai. Bidding otomatis untuk mengumpulkan data, bidding manual untuk kontrol biaya lebih rapat.&nbsp;<\/p>\n\n\n\n<p>Dengan memahami match type dan konsep bid sebagai batas maksimum CPC, kamu bisa tetap kompetitif tanpa mengorbankan profit!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-4-1024x455.jpeg\" alt=\"\" class=\"wp-image-6066\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-4-1024x455.jpeg 1024w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-4-300x133.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-4-768x342.jpeg 768w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-4-512x228.jpeg 512w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-4-920x409.jpeg 920w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-4.jpeg 1403w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"Bid Shopee Ads yang sehat itu bukan yang paling tinggi, tapi yang masih masuk di margin kamu. Dengan&hellip;","protected":false},"author":4,"featured_media":6067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-6064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-panduan-pemasaran-digital","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cara Menentukan Bid Shopee Ads Berdasarkan Margin - Tokpee Blog<\/title>\n<meta name=\"description\" content=\"Mau tahu cara menentukan bid Shopee Ads berdasarkan margin biar iklan nggak boncos biaya klik tetap masuk akal dan profit aman? Temukan jawabannya di sini!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cara Menentukan Bid Shopee Ads Berdasarkan Margin - Tokpee Blog\" \/>\n<meta property=\"og:description\" content=\"Mau tahu cara menentukan bid Shopee Ads berdasarkan margin biar iklan nggak boncos biaya klik tetap masuk akal dan profit aman? Temukan jawabannya di sini!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/\" \/>\n<meta property=\"og:site_name\" content=\"Tokpee Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-02T09:45:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T09:47:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-5.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"893\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"coriena\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"coriena\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/\"},\"author\":{\"name\":\"coriena\",\"@id\":\"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f\"},\"headline\":\"Cara Menentukan Bid Shopee Ads Berdasarkan Margin\",\"datePublished\":\"2026-02-02T09:45:39+00:00\",\"dateModified\":\"2026-02-04T09:47:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/\"},\"wordCount\":819,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-5.jpeg\",\"articleSection\":[\"Panduan Pemasaran Digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/\",\"url\":\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/\",\"name\":\"Cara Menentukan Bid Shopee Ads Berdasarkan Margin - Tokpee Blog\",\"isPartOf\":{\"@id\":\"https:\/\/tokpee.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-5.jpeg\",\"datePublished\":\"2026-02-02T09:45:39+00:00\",\"dateModified\":\"2026-02-04T09:47:39+00:00\",\"author\":{\"@id\":\"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f\"},\"description\":\"Mau tahu cara menentukan bid Shopee Ads berdasarkan margin biar iklan nggak boncos biaya klik tetap masuk akal dan profit aman? Temukan jawabannya di sini!\",\"breadcrumb\":{\"@id\":\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#primaryimage\",\"url\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-5.jpeg\",\"contentUrl\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-5.jpeg\",\"width\":1600,\"height\":893,\"caption\":\"Cara Menentukan Bid Shopee Ads Berdasarkan Margin\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tokpee.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cara Menentukan Bid Shopee Ads Berdasarkan Margin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tokpee.co\/blog\/#website\",\"url\":\"https:\/\/tokpee.co\/blog\/\",\"name\":\"Tokpee Blog\",\"description\":\"Tokpee: Meraih Sukses di Marketplace dengan Cerdas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tokpee.co\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f\",\"name\":\"coriena\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tokpee.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/05\/foto-profile-148x148.jpg\",\"contentUrl\":\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/05\/foto-profile-148x148.jpg\",\"caption\":\"coriena\"},\"description\":\"A psychology graduate who happens to love writing and reviewing things\",\"url\":\"https:\/\/tokpee.co\/blog\/author\/coriena\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cara Menentukan Bid Shopee Ads Berdasarkan Margin - Tokpee Blog","description":"Mau tahu cara menentukan bid Shopee Ads berdasarkan margin biar iklan nggak boncos biaya klik tetap masuk akal dan profit aman? Temukan jawabannya di sini!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/","og_locale":"en_US","og_type":"article","og_title":"Cara Menentukan Bid Shopee Ads Berdasarkan Margin - Tokpee Blog","og_description":"Mau tahu cara menentukan bid Shopee Ads berdasarkan margin biar iklan nggak boncos biaya klik tetap masuk akal dan profit aman? Temukan jawabannya di sini!","og_url":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/","og_site_name":"Tokpee Blog","article_published_time":"2026-02-02T09:45:39+00:00","article_modified_time":"2026-02-04T09:47:39+00:00","og_image":[{"width":1600,"height":893,"url":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-5.jpeg","type":"image\/jpeg"}],"author":"coriena","twitter_card":"summary_large_image","twitter_misc":{"Written by":"coriena","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#article","isPartOf":{"@id":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/"},"author":{"name":"coriena","@id":"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f"},"headline":"Cara Menentukan Bid Shopee Ads Berdasarkan Margin","datePublished":"2026-02-02T09:45:39+00:00","dateModified":"2026-02-04T09:47:39+00:00","mainEntityOfPage":{"@id":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/"},"wordCount":819,"commentCount":0,"image":{"@id":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#primaryimage"},"thumbnailUrl":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-5.jpeg","articleSection":["Panduan Pemasaran Digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/","url":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/","name":"Cara Menentukan Bid Shopee Ads Berdasarkan Margin - Tokpee Blog","isPartOf":{"@id":"https:\/\/tokpee.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#primaryimage"},"image":{"@id":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#primaryimage"},"thumbnailUrl":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-5.jpeg","datePublished":"2026-02-02T09:45:39+00:00","dateModified":"2026-02-04T09:47:39+00:00","author":{"@id":"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f"},"description":"Mau tahu cara menentukan bid Shopee Ads berdasarkan margin biar iklan nggak boncos biaya klik tetap masuk akal dan profit aman? Temukan jawabannya di sini!","breadcrumb":{"@id":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#primaryimage","url":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-5.jpeg","contentUrl":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-5.jpeg","width":1600,"height":893,"caption":"Cara Menentukan Bid Shopee Ads Berdasarkan Margin"},{"@type":"BreadcrumbList","@id":"https:\/\/tokpee.co\/blog\/cara-menentukan-bid-shopee-ads-berdasarkan-margin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tokpee.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Cara Menentukan Bid Shopee Ads Berdasarkan Margin"}]},{"@type":"WebSite","@id":"https:\/\/tokpee.co\/blog\/#website","url":"https:\/\/tokpee.co\/blog\/","name":"Tokpee Blog","description":"Tokpee: Meraih Sukses di Marketplace dengan Cerdas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tokpee.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/tokpee.co\/blog\/#\/schema\/person\/40e3868368269cfee37bb923d6cfb61f","name":"coriena","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tokpee.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/05\/foto-profile-148x148.jpg","contentUrl":"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2024\/05\/foto-profile-148x148.jpg","caption":"coriena"},"description":"A psychology graduate who happens to love writing and reviewing things","url":"https:\/\/tokpee.co\/blog\/author\/coriena\/"}]}},"_links":{"self":[{"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/posts\/6064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/comments?post=6064"}],"version-history":[{"count":1,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/posts\/6064\/revisions"}],"predecessor-version":[{"id":6068,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/posts\/6064\/revisions\/6068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/media\/6067"}],"wp:attachment":[{"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/media?parent=6064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/categories?post=6064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tokpee.co\/blog\/wp-json\/wp\/v2\/tags?post=6064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}