{"id":6069,"date":"2026-02-03T09:48:21","date_gmt":"2026-02-03T09:48:21","guid":{"rendered":"https:\/\/tokpee.co\/blog\/?p=6069"},"modified":"2026-02-04T09:49:41","modified_gmt":"2026-02-04T09:49:41","slug":"cara-riset-keyword-shopee-ads-kompetitor","status":"publish","type":"post","link":"https:\/\/tokpee.co\/blog\/cara-riset-keyword-shopee-ads-kompetitor\/","title":{"rendered":"7 Cara Riset Keyword Shopee Ads Kompetitor, Lebih Hemat Budget dan Balik Modal!"},"content":{"rendered":"\n<p>Riset keyword kompetitor itu intinya mencari jejak kata kunci yang mereka incar lewat perilaku iklan dan pola pencarian, bukan sekadar menebak. Kamu bisa memanfaatkan fitur Shopee Ads seperti search volume, suggested bid, dan match type untuk menyusun daftar keyword yang realistis dan siap dipakai. <\/p>\n\n\n\n<p>Di artikel Tokpee ini, kita bahas cara riset keyword Shopee Ads kompetitor plus trik biar iklanmu nggak jadi mesin <a href=\"https:\/\/tokpee.co\/blog\/cek-tingkat-komplain-produk-shopee-sebelum-jual\/\">bakar duit.<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tokpee.co\/blog\/cara-riset-keyword-shopee-ads-kompetitor\/#Cara_Riset_Keyword_Shopee_Ads_Kompetitor\" >Cara Riset Keyword Shopee Ads Kompetitor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tokpee.co\/blog\/cara-riset-keyword-shopee-ads-kompetitor\/#Mulai_observasi_iklan_sebagai_pembeli\" >Mulai observasi iklan sebagai pembeli<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tokpee.co\/blog\/cara-riset-keyword-shopee-ads-kompetitor\/#Cari_ide_keyword_dari_saran_pencarian_Shopee\" >Cari ide keyword dari saran pencarian Shopee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tokpee.co\/blog\/cara-riset-keyword-shopee-ads-kompetitor\/#Pahami_bahasa_Shopee_Ads\" >Pahami bahasa Shopee Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tokpee.co\/blog\/cara-riset-keyword-shopee-ads-kompetitor\/#Gunakan_metrik_Shopee_Ads_untuk_menilai_keyword\" >Gunakan metrik Shopee Ads untuk menilai keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tokpee.co\/blog\/cara-riset-keyword-shopee-ads-kompetitor\/#Manfaatkan_Auto_Selected_Keywords_buat_cari_jalur_cepat\" >Manfaatkan Auto Selected Keywords buat cari jalur cepat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tokpee.co\/blog\/cara-riset-keyword-shopee-ads-kompetitor\/#Cari_Search_Query_Level_Data_dari_iklanmu\" >Cari Search Query Level Data dari iklanmu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tokpee.co\/blog\/cara-riset-keyword-shopee-ads-kompetitor\/#Rapikan_list_keyword\" >Rapikan list keyword<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tokpee.co\/blog\/cara-riset-keyword-shopee-ads-kompetitor\/#Jalan_Pintas_Riset_Keyword_Kompetitor_Paling_Akurat\" >Jalan Pintas Riset Keyword Kompetitor Paling Akurat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/tokpee.co\/blog\/cara-riset-keyword-shopee-ads-kompetitor\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Riset_Keyword_Shopee_Ads_Kompetitor\"><\/span><strong>Cara Riset Keyword Shopee Ads Kompetitor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"627\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-6.jpeg\" alt=\"\" class=\"wp-image-6070\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-6.jpeg 640w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-6-300x294.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-6-512x502.jpeg 512w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Ngomongin kompetitor di iklan Shopee itu agak unik. Karena Shopee nggak secara terang-terangan ngasih daftar keyword yang dipakai<a href=\"https:\/\/tokpee.co\/blog\/cara-intip-omset-toko-kompetitor-shopee\/\"> toko lain.&nbsp;<\/a><\/p>\n\n\n\n<p>Jadi, cara risetnya bukan dengan minta data mentah kompetitor, tapi membaca sinyal. Kamu bisa cek dari hasil pencarian, penempatan iklan, rekomendasi keyword, sampai dari data performa iklan kita sendiri.<\/p>\n\n\n\n<p>Bayangin kamu lagi jualan \u201cserum niacinamide.\u201d Kompetitor kamu sering banget muncul di halaman atas. Pertanyaannya, mereka muncul karena keyword apa? Bid berapa? Dan keyword mana yang ternyata cuma bikin klik doang tapi nggak jadi checkout?<\/p>\n\n\n\n<p>Nah, kita pecah langkahnya biar kebayang dan bisa langsung kamu praktekkan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mulai_observasi_iklan_sebagai_pembeli\"><\/span>Mulai observasi iklan sebagai pembeli<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Buka Shopee menggunakan akun lain biar hasilnya nggak terlalu dipengaruhi riwayatmu, lalu lakukan pencarian dari keyword yang kamu asumsikan relevan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>keyword utama (contoh: \u201cserum niacinamide\u201d)<\/li>\n\n\n\n<li>keyword turunan (contoh: \u201cserum niacinamide acne\u201d, \u201cniacinamide glowing\u201d, \u201cserum bopeng\u201d)<\/li>\n\n\n\n<li>keyword yang lebih spesifik (contoh: \u201cniacinamide 10% 30ml\u201d)<\/li>\n<\/ul>\n\n\n\n<p>Lalu, catat 2 hal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>toko\/produk mana yang sering muncul di posisi sponsor (iklan)<\/li>\n\n\n\n<li>variasi kata kunci apa yang kamu pakai saat mereka muncul<\/li>\n<\/ul>\n\n\n\n<p>Ini bukan bukti keyword kompetitor = X, tapi ini peta awal keyword mana yang kemungkinan besar sedang mereka pertahankan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cari_ide_keyword_dari_saran_pencarian_Shopee\"><\/span>Cari ide keyword dari saran pencarian Shopee<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kalau kamu ngetik di kolom pencarian Shopee lalu muncul saran-saran otomatis, itu biasanya berasal dari pola pencarian yang sering dilakukan orang. Banyak praktisi menyebut pendekatan ini sebagai memanfaatkan related search\/suggestion di Shopee untuk riset keyword.<\/p>\n\n\n\n<p>Triknya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ketik keyword utama \u2192 lihat saran turunannya<\/li>\n\n\n\n<li>ulangi pakai kata sifat yang sering dicari: \u201cmurah\u201d, \u201coriginal\u201d, \u201cBPOM\u201d, \u201canti kusam\u201d, \u201cuntuk jerawat\u201d, dll<\/li>\n\n\n\n<li>simpan jadi daftar \u201ckeyword kandidat\u201d<\/li>\n<\/ul>\n\n\n\n<p>Bagian ini penting karena kompetitor yang jago biasanya bukan cuma bid keyword besar, tapi juga menguasai keyword turunan yang lebih niat dan lebih murah.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pahami_bahasa_Shopee_Ads\"><\/span>Pahami bahasa Shopee Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Di Shopee Ads (Keyword Ads), ada konsep Match Type yang menentukan seberapa luas iklanmu bisa tampil. Di panduan My Ads, Shopee menjelaskan Broad Match bisa memunculkan iklan untuk variasi pencarian yang relevan, sedangkan Exact Match lebih ketat hanya untuk keyword yang sama persis.<\/p>\n\n\n\n<p>Kenapa ini penting untuk riset kompetitor? Karena kompetitor yang kelihatannya muncul di mana-mana seringnya main di Broad Match atau setidaknya kombinasi Broad + Exact.&nbsp;<\/p>\n\n\n\n<p>Jadi, saat kamu mengamati mereka muncul di beberapa variasi keyword, itu bisa sebagai efek dari strategi match type mereka. Bukan berarti mereka menulis semua keyword satu per satu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gunakan_metrik_Shopee_Ads_untuk_menilai_keyword\"><\/span>Gunakan metrik Shopee Ads untuk menilai keyword<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kalau kamu sudah punya daftar keyword, jangan langsung tembak semuanya. Beberapa metrik penting saat memilih keyword, seperti Suggested Bid, Quality Score, dan Search Volume di pencarian 30 hari terakhir.<\/p>\n\n\n\n<p>Cara pakainya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search Volume tinggi \u2192 demand ada, tapi biasanya kompetitif<\/li>\n\n\n\n<li>Suggested Bid tinggi \u2192 persaingan ketat, bukan berarti jelek, tapi butuh strategi<\/li>\n\n\n\n<li>Quality Score \u2192 pastikan keyword nyambung sama judul, foto, kategori, dan deskripsi produkmu biar nggak boros di klik<\/li>\n<\/ul>\n\n\n\n<p>Kalau kamu pemula, jangan keburu pengen menang di keyword paling rame. Pilih yang volumenya cukup, tapi relevansinya tinggi. Keyword seperti itu biasanya lebih sehat untuk ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manfaatkan_Auto_Selected_Keywords_buat_cari_jalur_cepat\"><\/span>Manfaatkan Auto Selected Keywords buat cari jalur cepat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Auto Selected keywords adalah sistem yang akan membantu mengelola bidding atau optimasi keyword dan mencocokkan iklan dengan keyword yang dipakai pembeli untuk mencari produk seperti tokomu.<\/p>\n\n\n\n<p>Ini bisa kamu jadikan kompas untuk menjalankan iklan dengan auto atau rekomendasi ide keyword. Setelah itu, pindah ke manual untuk keyword yang memang terbukti menghasilkan<\/p>\n\n\n\n<p>Di sini, kamu mulai bisa membandingkan keyword mana yang membuat bisnismu setara dengan kompetitor, dan mana yang ternyata jalurnya berbeda tapi lebih menguntungkan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cari_Search_Query_Level_Data_dari_iklanmu\"><\/span>Cari Search Query Level Data dari iklanmu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nah, ini bagian yang sering membuat pebisnis kaget. Terkadang, keyword yang kamu bid bukan kata yang diketik pembeli. Saat kamu mengunduh data performa keyword per produk, kamu bisa melihat data sampai level search query kalau kamu memakai Broad Match.<\/p>\n\n\n\n<p>Artinya, kamu bisa melihat variasi pencarian real yang memicu iklanmu tampil. Dari sini, kamu bisa menemukan keyword turunan yang mungkin juga sedang dimainkan kompetitor&nbsp;<\/p>\n\n\n\n<p>Kamu bisa melanjutkan dengan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>keep query yang CTR bagus &amp; ada penjualan<\/li>\n\n\n\n<li>turunkan bid \/ hentikan query yang cuma klik<\/li>\n\n\n\n<li>jadikan negative query yang salah target. Misalnya, orang mencari \u201cgratis\u201d, \u201crefill\u201d, \u201csample\u201d padahal kamu jual full size<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rapikan_list_keyword\"><\/span>Rapikan list keyword<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Supaya strategimu rapi, klasifikasikan beberapa poin berikut ini:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword niat beli (transaksional): \u201cserum niacinamide bpom\u201d, \u201cniacinamide 10% original\u201d<\/li>\n\n\n\n<li>Keyword pembanding: \u201cserum niacinamide terbaik\u201d, \u201cserum niacinamide untuk jerawat\u201d<\/li>\n\n\n\n<li>Keyword luas: \u201cserum glowing\u201d, \u201cskincare jerawat\u201d<\/li>\n<\/ul>\n\n\n\n<p>Biasanya, kategori (1) lebih cepat menghasilkan, kategori&nbsp; (2) bagus buat scale, dan kategori (3) buat branding tapi harus ketat kontrol bid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jalan_Pintas_Riset_Keyword_Kompetitor_Paling_Akurat\"><\/span><strong>Jalan Pintas Riset Keyword Kompetitor Paling Akurat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-7-1024x455.jpeg\" alt=\"\" class=\"wp-image-6071\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-7-1024x455.jpeg 1024w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-7-300x133.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-7-768x342.jpeg 768w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-7-512x228.jpeg 512w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-7-920x409.jpeg 920w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-7.jpeg 1403w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kalau boleh jujur, menurutku bagian paling bikin tekor saat Shopee Ads itu biasanya bukan saat pasang iklan, tapi saat trial-error keyword. Kamu bingung keyword mana yang harus dibid, dan berapa harga per klik yang masih masuk akal.<\/p>\n\n\n\n<p>Nah, di sinilah Tokpee wajib kamu manfaatkan. <a href=\"https:\/\/tokpee.co\/\">Tokpee<\/a> punya fitur riset iklan yang membantu kamu intip kata kunci dan bid iklan yang terbukti mendatangkan penjualan, termasuk data keyword dan perkiraan harga per klik kompetitor. Kamu bisa mulai dari sesuatu yang sudah ada jejaknya, bukan tebak-tebakan dari nol.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span><strong>Kesimpulan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cara riset keyword Shopee Ads Kompetitor itu bukan soal mencuri daftar keyword, tapi membaca sinyal. Amati iklan yang sering muncul, kumpulkan ide dari suggestion pencarian, lalu validasi pakai metrik Shopee Ads seperti search volume dan suggested bid.&nbsp;<\/p>\n\n\n\n<p>Pahami match type (broad vs exact), jalankan iklan dengan strategi bertahap, dan gunakan data search query dari performa iklanmu sendiri untuk menemukan keyword turunan yang benar-benar dipakai pembeli.&nbsp;<\/p>\n\n\n\n<p>Kalau kamu pengen lebih sat-set dan mengurangi trial-error yang mahal, Tokpee bisa jadi shortcut untuk melihat arah keyword dan bid yang sudah terbukti bekerja!<\/p>\n","protected":false},"excerpt":{"rendered":"Riset keyword kompetitor itu intinya mencari jejak kata kunci yang mereka incar lewat perilaku iklan dan pola pencarian,&hellip;","protected":false},"author":4,"featured_media":6072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-6069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-panduan-pemasaran-digital","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Cara Riset Keyword Shopee Ads Kompetitor, Lebih Hemat Budget dan Balik Modal! - Tokpee Blog<\/title>\n<meta name=\"description\" content=\"Mau tahu cara riset keyword Shopee ads kompetitor tanpa tebak-tebakan? 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