{"id":6087,"date":"2026-02-07T09:57:20","date_gmt":"2026-02-07T09:57:20","guid":{"rendered":"https:\/\/tokpee.co\/blog\/?p=6087"},"modified":"2026-02-04T10:01:01","modified_gmt":"2026-02-04T10:01:01","slug":"riset-campaign-shopee-ads-untuk-scale-up","status":"publish","type":"post","link":"https:\/\/tokpee.co\/blog\/riset-campaign-shopee-ads-untuk-scale-up\/","title":{"rendered":"Riset Campaign Shopee Ads untuk Scale Up yang Aman"},"content":{"rendered":"\n<p>Scale up di Shopee Ads itu bukan soal naikin budget, tapi soal memastikan produk yang kamu dorong memang layak menang dan keyword-nya tepat sasaran. <\/p>\n\n\n\n<p>Dengan riset produk terlaris, membaca metrik keyword seperti search volume, suggested bid, quality score, dan memilih mode bidding yang sesuai, kamu bisa memperbesar hasil tanpa bakar uang. <\/p>\n\n\n\n<p>Di artikel Tokpee ini, kita bahas langkah riset <a href=\"https:\/\/tokpee.co\/blog\/tools-riset-produk-tokopedia-berdasarkan-omset-bulanan\/\">campaign<\/a> Shopee Ads untuk scale up dengan gaya yang praktis dan bisa langsung kamu eksekusi.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tokpee.co\/blog\/riset-campaign-shopee-ads-untuk-scale-up\/#Riset_Campaign_Shopee_Ads_untuk_Scale_Up\" >Riset Campaign Shopee Ads untuk Scale Up<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tokpee.co\/blog\/riset-campaign-shopee-ads-untuk-scale-up\/#Mulai_dari_produk_yang_paling_layak_di-scale\" >Mulai dari produk yang paling layak di-scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tokpee.co\/blog\/riset-campaign-shopee-ads-untuk-scale-up\/#Riset_keyword_pakai_metrik_yang_benar\" >Riset keyword pakai metrik yang benar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tokpee.co\/blog\/riset-campaign-shopee-ads-untuk-scale-up\/#Pahami_tipe_pencocokan_biar_campaign_nggak_liar\" >Pahami tipe pencocokan biar campaign nggak liar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tokpee.co\/blog\/riset-campaign-shopee-ads-untuk-scale-up\/#Tentukan_mode_bidding_sesuai_fase_campaign\" >Tentukan mode bidding sesuai fase campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tokpee.co\/blog\/riset-campaign-shopee-ads-untuk-scale-up\/#Susun_struktur_campaign_biar_mudah_dibaca_dan_mudah_di-scale\" >Susun struktur campaign biar mudah dibaca dan mudah di-scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tokpee.co\/blog\/riset-campaign-shopee-ads-untuk-scale-up\/#Scaling_itu_naik_bertahap_bukan_mendadak\" >Scaling itu naik bertahap, bukan mendadak&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tokpee.co\/blog\/riset-campaign-shopee-ads-untuk-scale-up\/#Riset_Produk_Terlaris_Sebagai_Bahan_Scale_Up\" >Riset Produk Terlaris Sebagai Bahan Scale Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tokpee.co\/blog\/riset-campaign-shopee-ads-untuk-scale-up\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riset_Campaign_Shopee_Ads_untuk_Scale_Up\"><\/span><strong>Riset Campaign Shopee Ads untuk Scale Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"424\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-16.jpeg\" alt=\"\" class=\"wp-image-6088\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-16.jpeg 640w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-16-300x199.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-16-512x339.jpeg 512w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Mau campaign Shopee Ads terbukti membantu scale up? Salah satu cara efektifnya memang mulai dari hal yang sering disepelekan, yaitu riset produk terlaris yang akan dipromosikan.&nbsp;<\/p>\n\n\n\n<p>Karena jujur aja, kalau produknya belum siap jual, iklan cuma jadi mesin penghasil klik, bukan mesin penghasil order. Di artikel ini, kita akan membantumu membuat iklan yang benar-benar menghasilkan.&nbsp;<\/p>\n\n\n\n<p>Kita bedah step-by-stepnya, biar scaling terasa lebih terukur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mulai_dari_produk_yang_paling_layak_di-scale\"><\/span>Mulai dari produk yang paling layak di-scale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kalau ngomongin scale up, mindset-nya harus tegas. Pilih produk yang punya peluang menang paling besar.&nbsp;<\/p>\n\n\n\n<p>Banyak panduan optimasi iklan menekankan pentingnya memilih produk yang sedang tren, punya ulasan bagus, dan memang dicari pembeli karena produk yang performanya lemah biasanya lebih susah laku lewat iklan.<\/p>\n\n\n\n<p>Kamu bisa mulai checklist beberapa produk laris untuk campaign:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rating dan review oke, bukan sekadar banyak, tapi juga kualitasnya bagus<\/li>\n\n\n\n<li>Harga masuk akal di pasar, nggak jauh banget dari kompetitor<\/li>\n\n\n\n<li>Foto &amp; judul rapi biar klik yang datang nggak mental<\/li>\n\n\n\n<li>Stok aman, jangan sampai iklan jalan kenceng tapi stok habis<\/li>\n<\/ul>\n\n\n\n<p>Kalau kamu punya banyak SKU, jangan langsung iklankan semuanya. Mulai dari beberapa produk yang paling optimal dulu, baru tambah setelah ada pemenangnya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riset_keyword_pakai_metrik_yang_benar\"><\/span>Riset keyword pakai metrik yang benar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Scale up yang sehat itu selalu dimulai dari keyword yang sehat. Di Shopee Ads (My Ads), ada 3 metrik yang sering dipakai buat menilai keyword:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suggested Bid: rekomendasi bid untuk dapat posisi atas<\/li>\n\n\n\n<li>Quality Score: relevansi iklan terhadap pencarian pembeli<\/li>\n\n\n\n<li>Search Volume: jumlah pencarian keyword dalam 30 hari terakhir<\/li>\n<\/ul>\n\n\n\n<p>Nah cara pakainya gimana?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kalau search volume tinggi, demand-nya ada, tapi biasanya kompetitif.<\/li>\n\n\n\n<li>Kalau suggested bid tinggi, tandanya banyak yang rebutan keyword itu sehingga budget harus siap.<\/li>\n\n\n\n<li>Quality score itu ibaratkan rem dan juga gas. Kalau relevansi listing kamu kuat seperti judul, kategori, dan konten, performa iklan biasanya lebih enak dan biaya bisa lebih efisien.<\/li>\n<\/ul>\n\n\n\n<p>Praktik yang sering menang untuk scale up bisa dengan menggabungkan keyword besar (volume tinggi) + keyword long-tail (lebih spesifik, niat beli tinggi).<\/p>\n\n\n\n<p>Pastikan keyword long-tail nyambung dengan varian\/benefit produk. Misalnya ukuran, bahan, dan kegunaan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pahami_tipe_pencocokan_biar_campaign_nggak_liar\"><\/span>Pahami tipe pencocokan biar campaign nggak liar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Match type itu menentukan kapan iklanmu muncul. Panduan Shopee My Ads menjelaskan Broad Match bisa menampilkan iklan saat pembeli mencari frasa yang <a href=\"https:\/\/tokpee.co\/blog\/riset-produk-shopee-untuk-pemula-tanpa-salah-stok\/\">relevan<\/a> yang lebih luas.&nbsp;<\/p>\n\n\n\n<p>Sedangkan Exact Match lebih ketat, di mana iklan muncul saat keyword yang dicari sesuai keyword yang kamu bid.<\/p>\n\n\n\n<p>Buat scale up, coba pakai pola ini:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exact Match untuk keyword yang kamu yakin konversinya bagus<\/li>\n\n\n\n<li>Broad Match untuk eksplorasi dan cari peluang keyword baru, tapi wajib sering dipantau<\/li>\n<\/ul>\n\n\n\n<p>Karena kalau kamu scale budget di Broad Match tanpa kontrol, itu ibarat nambah bensin ke mesin yang belum kamu setel. Bisa jalan, tapi bisa juga kebakar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tentukan_mode_bidding_sesuai_fase_campaign\"><\/span>Tentukan mode bidding sesuai fase campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shopee Ads punya konsep bidding dan optimasi yang bisa kamu pilih sesuai kebutuhan. Ada opsi otomatis yang mengelola keyword dan CPC berdasarkan target ROAS sehingga kamu nggak perlu set manual satu-satu.<\/p>\n\n\n\n<p>Gampangnya seperti ini:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fase eksplorasi (testing): kamu cari tahu keyword\/produk mana yang jadi pemenang.<\/li>\n\n\n\n<li>Fase scaling: kamu memperbesar yang sudah terbukti.<\/li>\n<\/ul>\n\n\n\n<p>Kalau kamu masih testing dan belum punya data kuat, strategi otomatis\/berbasis ROAS bisa membantu sistem belajar sambil menjaga arah performa, meskipun tetap butuh monitoring.<\/p>\n\n\n\n<p>Sedangkan kalau kamu sudah punya pemenang, manual bisa kasih kontrol lebih tajam (bid, match type, pembagian keyword per ad group).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Susun_struktur_campaign_biar_mudah_dibaca_dan_mudah_di-scale\"><\/span>Susun struktur campaign biar mudah dibaca dan mudah di-scale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ini tips yang sering membuat campaign lebih rapi saat budget membesar:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pisahkan campaign \u201cHero Product\u201d vs \u201cTesting Product.\u201d Produk hero fokus ke profit dan stabilitas, sedangkan produk testing fokus cari peluang.<\/li>\n\n\n\n<li>Kelompokkan keyword berdasarkan intent berikut ini:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword niat beli (spesifik): biasanya lebih enak untuk scale<\/li>\n\n\n\n<li>Keyword pembanding (informasi): bisa jadi top of funnel<\/li>\n\n\n\n<li>Keyword luas: cocok untuk awareness, tapi rawan boros kalau dibesarkan terlalu cepat<\/li>\n<\/ul>\n\n\n\n<p>Dengan struktur seperti ini, kamu nggak pusing saat baca performa. Dan yang paling penting, saat ada yang boncos, kamu tahu bagian mana yang harus dipangkas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scaling_itu_naik_bertahap_bukan_mendadak\"><\/span>Scaling itu naik bertahap, bukan mendadak&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kesalahan klasik saat sudah ketemu winning keyword adalah langsung naikin budget gede. Padahal, begitu kamu ubah terlalu banyak hal sekaligus (budget, bid, target), datanya jadi sulit dibaca.<\/p>\n\n\n\n<p>Prinsip praktisnya kurang lebih seperti ini:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scale bertahap, misalnya naikkan budget perlahan dan pantau 3\u20137 hari<\/li>\n\n\n\n<li>Fokus di metrik inti: order, biaya per order, ROAS\/ROI, dan conversion rate<\/li>\n<\/ul>\n\n\n\n<p>Itulah mengapa pentingnya mengatur anggaran, memantau pengeluaran, dan mengalihkan budget dari iklan yang performanya buruk ke yang lebih efektif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riset_Produk_Terlaris_Sebagai_Bahan_Scale_Up\"><\/span><strong>Riset Produk Terlaris Sebagai Bahan Scale Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-18-1024x455.jpeg\" alt=\"\" class=\"wp-image-6090\" srcset=\"https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-18-1024x455.jpeg 1024w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-18-300x133.jpeg 300w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-18-768x342.jpeg 768w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-18-512x228.jpeg 512w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-18-920x409.jpeg 920w, https:\/\/tokpee.co\/blog\/wp-content\/uploads\/2026\/02\/image-18.jpeg 1403w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Oke, kita balik ke kalimat pembuka.&nbsp; Salah satu cara efektif untuk campaign scale up adalah riset produk terlaris yang akan dipromosikan.&nbsp;<\/p>\n\n\n\n<p>Kenapa? Karena produk terlaris biasanya sudah punya sinyal demand yang jelas. Iklanmu tinggal memperbesar visibilitas, bukan memaksa pasar suka sesuatu yang belum siap.<\/p>\n\n\n\n<p>Nah, di sini Tokpee bisa jadi shortcut yang enak. Tokpee adalah tools riset produk Shopee dan Tokopedia yang membantu kamu menemukan ide produk laris dan menyortirnya dengan banyak parameter. Mulai dari omzet\/bulan, penjualan\/bulan, konversi, dan lain-lain.<\/p>\n\n\n\n<p>Artinya, sebelum kamu spend budget buat testing tanpa arah, kamu bisa riset dulu produk yang memang punya track record bagus sehingga campaign Shopee Ads lebih punya fondasi untuk scale up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span><strong>Kesimpulan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Riset campaign Shopee Ads untuk scale up itu dimulai dari memilih produk yang sudah siap menang, lalu merapikan riset keyword memakai metrik seperti search volume, suggested bid, dan quality score.&nbsp;<\/p>\n\n\n\n<p>Setelah itu, tentukan match type dan mode bidding sesuai fase (testing vs scaling), susun struktur campaign yang mudah dipantau, lalu scale bertahap sambil rutin audit performa dan alokasi budget.&nbsp;<\/p>\n\n\n\n<p>Kalau kamu mau mempercepat fondasi risetnya, Tokpee bisa bantu cari produk terlaris yang paling layak kamu dorong lewat campaign Shopee Ads!<\/p>\n","protected":false},"excerpt":{"rendered":"Scale up di Shopee Ads itu bukan soal naikin budget, tapi soal memastikan produk yang kamu dorong memang&hellip;","protected":false},"author":4,"featured_media":6089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-studi-kasus","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Riset Campaign Shopee Ads untuk Scale Up yang Aman - Tokpee Blog<\/title>\n<meta name=\"description\" content=\"Mau scale up tapi takut boncos? 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